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Minor in Advertising

The minor in advertising offers an overview of the social, economic, legal and marketing environments in which advertising functions. Students interested in pursuing a minor in advertising are NOT required to complete an application.

To declare a minor in advertising, students must first complete ADV 2374, plus at least two of ADV 2395, 3362 or 3385 with a minimum cumulative GPA of 2.000 in these three courses. Students must have a declared major before they can declare a minor in advertising.

If you meet the requirements to declare advertising as a minor, email the Temerlin Advertising Institute at temerlin@smu.edu to request next steps.

Requirements for the Minor Credit Hours
Required Advertising Courses:
  • ADV 2374 Survey of Advertising*
  • ADV 2375 Advertising, Society and Ethics
  • ADV 2395 Digital Media Landscapes*
  • ADV 3362 Marketing Principles of Advertising*
    OR
    MKTG 3340 Fundamentals of Marketing
  • ADV 3385 Introduction to Creativity*
  • ADV 4317 Consumer Behavior
18
Total Credit hours 18

*These courses can be completed before declaring a minor in advertising. Students who have not declared a minor in advertising will not be permitted to take other courses required for the minor.

The Minor in Advertising administered by the Division of Advertising, Temerlin Advertising Institute.

Areas of Study

Advertising

Undergraduate Studies

Admissions

B.A. in Advertising - Creative Specialization

B.A. in Advertising – Interactive Media Strategy

B.A. in Advertising - Strategic Brand Management Specialization

Minor in Advertising

Minor in Graphic Design

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