Minor in Advertising
Admission to the minor is contingent upon available space. In addition, for students wishing to pursue a minor in advertising, admission is a two-part process. See the Advertising Admission Requirements section of this catalog. The minor in advertising offers the student a cogent overview of the social, economic, legal and marketing environments in which advertising functions. Courses offered in the minor are designed to satisfy the needs of the consumer of advertising messages, as well as those of a person who might choose advertising as a valuable adjunct to another
career choice.
| Requirements for the Minor |
Credit Hours |
Required Advertising Courses:
- ADV 2374 Survey of Advertising
- ADV 2375 Advertising Ethics
- ADV 3385 Introduction to Creativity
- ADV 3362 Marketing Principles of Advertising
- Or MKTG 3340
|
12 |
Advertising Elective
- ADV 4382 Integrated Marketing Communication
- Or ADV 4317 Consumer Behavior
|
3 |
Electives (any three)
- ANTH 3346
- ARHS 1303, ARHS 1304
- ENGL 2311, 2314
- PSYC 2319
|
9 |
| |
24 |