Minor in Advertising
Admission to the minor is contingent upon available space. In addition, for students wishing to pursue a minor in advertising, admission is a two-part process. The minor in advertising offers the student a cogent overview of the social, economic, legal and marketing environments in which advertising functions. Courses offered in the minor are designed to satisfy the needs of the consumer of advertising messages, as well as those of a person who might choose advertising as a valuable adjunct to another career choice.
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Credit Hours |
| Advertising Course Requirements |
15 |
ADV 2374 Survey of Advertising
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ADV 2375 Advertising Ethics
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ADV 3385 Introduction to Creativity
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ADV 3362 Marketing Principles of Advertising or
MKTG 3340 Fundamentals of Marketing
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Advertising Elective (choose one)
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3 |
ADV 4382 Integrated Marketing Communication
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ADV 4317 Consumer Behavior
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| Elective Requirements (choose three) |
9 |
ANTH 3346 Culture and Diversity in American Life
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ARHS 1303 Introduction to Western Art I: Prehistoric Through Medieval
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ARHS 1304 Introduction to Western Art II: Renaissance Through Modern
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ENGL 2311 Poetry
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ENGL 2314 Doing Things with Poems
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PSYC 2319 Social Psychology
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| Total Hours |
24 |