B.A. in Advertising - Media Emphasis

Working in conjunction with their academic advisers, students may opt to focus their studies on the media buying, planning and selling process. In addition to the required advertising courses, students selecting this course of study would also take the following: ADV 4318 Interactive Advertising, ADV 4325 Advertising Internship (in a media-related position), ADV 4365 Social Media Marketing, ADV 4376 Advanced Advertising Media and ADV 4381 Advertising Sales Management.