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B.A. in Advertising – Interactive Media Strategy

The Temerlin Advertising Institute’s program in Interactive Media Strategy will prepare students to enter the world of advertising and marketing as digital producers, digital strategists, content managers, and media specialists. Marketing in the digital age means understanding when and where to communicate to consumers when they are going to be most receptive to your message and encourage them to share the messages. Students admitted to the specialization will learn to maximize consumers’ engagement with marketing messages using paid, owned and earned media to achieve this goal.

Requirements for the Degree Credit Hours
GEC/UC Requirements Varies
Required Advertising Courses:
  • ADV 2374 Survey of Advertising*
  • ADV 2395 Digital Media Landscapes*
  • ADV 3305 Business Writing
  • ADV 2375 Advertising, Society and Ethics
  • ADV 3376 Advertising Media
  • ADV 3393 Advertising Research
  • ADV 4106 Professional Seminar Series
  • ADV 4317 (or MKTG 3343) Consumer Behavior
  • ADV 4399 Advertising Campaigns
Introductory Course (select one, can be taken before admission to major):
  • ADV 3362 (or MKTG 3340) Marketing Principles of Advertising
  • ADV 3385 Introduction to Creativity
Creative Specialization Courses:
  • ADV 33xx Interactive Media 1
  • ADV 33xx Media Measurement and Metrics
  • ADV 33xx Interactive Media 2
  • ADV 33xx Internet and Mobile Advertising
  • ADV 43xx Interactive Media 3
  • ADV 43xx Topics in Interactive Media
Second Major or Minor (hours vary according to choice)
Free Electives (hours vary to meet University residency and degree requirements)

*Courses must be taken before applying to the B.A. in Advertising – Interactive Media Strategy Specialization. A minimum cumulative GPA of 3.0 is required in these two courses to be considered for admission to the degree.

Areas of Study


Undergraduate Studies


B.A. in Advertising - Creative Specialization

B.A. in Advertising – Interactive Media Strategy

B.A. in Advertising - Strategic Brand Management Specialization

Minor in Advertising

Minor in Graphic Design

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