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B.A. in Advertising - Strategic Brand Management Specialization

The Temerlin Advertising Institute’s program in Strategic Brand Management prepares students to enter the world of advertising and marketing as account or brand managers, project managers, planners/strategists, consumer insight experts, event and promotion specialists, as well as in new business development. The specialization covers approaches to management in advertising agencies and on the client-side. Topics include strategies for the identification of marketing-related problems and the processes needed to find solutions through messaging, promotions and other forms of consumer engagement to build brand equity and market share.

Requirements for the Degree Credit Hours
GEC/UC Requirements varies
Required Advertising Courses:
  • ADV 2374 Survey of Advertising*
  • ADV 3305 Business Writing
  • ADV 2375 Advertising, Society and Ethics
  • ADV 3362 Marketing Principles of Advertising*
  • ADV 3376 Advertising Media
  • ADV 3393 Advertising Research
  • ADV 4106 Professional Seminar Series
  • ADV 4317 (or MKTG 3343) Consumer Behavior
  • ADV 4399 Advertising Campaigns
Introductory Course (select one, can be taken before admission to major):
  • ADV 2395 Digital Media Landscapes
  • ADV 3385 Introduction to Creativity
Creative Specialization Courses:
  • ADV 4362 Strategic Brand Management 1
  • ADV 4374 International Advertising
  • ADV 43xx Strategic Brand Management 2
  • ADV 4393 Advertising Account Planning
  • ADV 43xx Strategic Brand Management 3
  • ADV 4382 Integrated Marketing Communication
Second Major or Minor (hours vary according to choice)
Free Electives (hours vary to meet University residency and degree requirements)

*Courses must be taken before applying to the B.A. in Advertising – Strategic Brand Management Specialization. A minimum cumulative GPA of 3.0 is required in these two courses to be considered for admission to the degree.

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Undergraduate Studies


B.A. in Advertising - Creative Specialization

B.A. in Advertising – Digital Media Strategy

B.A. in Advertising - Strategic Brand Management Specialization

Minor in Advertising

Minor in Graphic Design

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