B.A. in Advertising - Strategic Brand Management Specialization
The Temerlin Advertising Institute’s program in Strategic Brand Management prepares students to enter the world of advertising and marketing as account or brand managers, project managers, planners/strategists, consumer insight experts, event and promotion specialists, as well as in new business development. The specialization covers approaches to management in advertising agencies and on the client-side. Topics include strategies for the identification of marketing-related problems and the processes needed to find solutions through messaging, promotions and other forms of consumer engagement to build brand equity and market share.
*Courses must be taken before applying to the B.A. in Advertising – Strategic Brand Management Specialization. A minimum cumulative GPA of 3.0 is required in these two courses to be considered for admission to the degree.