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The SMU DIGITAL ACCELERATOR™ experience is offered in connection with the Masters of Advertising Degree

The SMU DIGITAL ACCELERATOR™ is delivered in modules, providing an executive experience. It is designed to train and develop working professionals to analyze, build and manage projects through the digital landscape. The general program modules may include topics such as the following:

  • Leadership for a Digital World
  • Big Data
  • Customer Experience
  • Digital Innovation
  • Design Thinking
  • Digital Marketing
  • Social Media
  • Digital Transformation

2017 Certificate Programs

We appreciate your patience while we make adjustments to the Digital Accelerator program. The Accelerator programs have been canceled for the fall and are pending reorganization for 2018.

If you are a board member or a student with a paid registration in one of the accelerator programs and need further assistance, please contact SMU Continuing and Professional Education at 214-768-2273 and ask to speak with Associate Provost Larenda Mielke or email Kimberly Rutigliano at

2018 Certificate Programs

If you are interested in future offerings of the Digital Accelerator or want more information about workshops for digital topics at SMU, please call 214.768.3084 or email Stephanie Goncalves at

Areas of Study


Undergraduate Studies

Graduate Programs


Graduate Admissions

Classes (See Catalog)


Faculty and Staff


Internships, Employment & Class Clients

Student Resources


Art History

Arts Management and Arts Entrepreneurship

Corporate Communication and Public Affairs

Creative Computation


Film and Media Arts