Yeo Jung
Kim
Assistant Professor
Telephone: 214.768.1542
At SMU since September 1, 2009
Education
Ph.D. Advertising, University of Texas at Austin;
M.A. Advertising, University of Texas at Austin;
B.A. Korean Language Education, Seoul National University, Seoul, South Korea
Research
Consumer response to corporate societal marketing, consumer skepticism in the market place
Teaching
Survey of Advertising, Responsibility & Social Entrepreneurship
Publications
Journal of Promotion Management
Professional Experience
Copywriting in ad agencies in Seoul, South Korea