Name: Diana Matlock
Major: B.S. Management Science, 2003
Currently Working at: Max Mara USA
My primary job responsibility is to execute image driven and sales driven events, while maintaining the luxury brand identity through tailored marketing strategies for the four individual collections (brands) of the Max Mara Fashion Group.
I definitely believe that the analytical skills and operation strategies acquired from my studies within the management science program help me to decisively approach each marketing opportunity to determine if its target demographic is viable for Max Mara. Ultimately the goal of the company is to develop feasible solutions to optimize the costs of advertising and marketing, while minimizing budgetary waste