"I’ve read a few business books that offer little new insight. This book is different. Not only is it well written but it contains new content about the future of the IS Business" — Walter Brenner, Professor, St. Gallen University, Switzerland

“This book talks about all important aspects of managing a software business. The seven business models and illustrative examples provide you the wisdom to make the right choices and to avoid traps. It is a practical guide for all those who want to start up a company in this Golden Age of Software.” — Qianchuan Zhao, Professor, Department of Automation, Tsinghua University, China

“Timothy distills years of personal experience and an encyclopedic knowledge of the information technology industry to provide an invaluable business-oriented overview for entrepreneurs, strategists, investors, and students. Spend a few hours reading this or be prepared to spend many, many years in the field learning the same core concepts and lessons.” — Sean Bandakar, Director of Programs, Executive Education, Stanford Graduate School of Business