SMU Libraries

Use Google Trends for Target Markets

You can learn some things about target markets by looking at their Google search terms. For example, if you are focused on a movie-based business, you can see which cities in the DFW area searched the most for Academy Awards information.

Go to Google Trends (http://google.com/trends/explore). Place your search term in the “Add term” box toward the top. You can add geographic areas by selecting Locations from the left- side menu. Once the results are showing, you can further refine the Regional interest map. You can see if your search term exhibits seasonality or other predictable spikes by viewing the Interest over time graph. Be sure to note the explanation for how the numbers are calculated by hovering over the “?”  next to each header. Clicking on Related searches allows you to compare results for other search terms.

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