Library News Archive
Big Opportunities with Big Data
If you are looking for the next big thing in business,
look no further than Big Data. Businesses desire to capitalize on all the data
that is generated by electronic interactions conducted by current and potential
The Freakalytics blog (http://freakalytics.com/blog/category/data/analytics/)
provides information about Big Data and the opportunities it is creating. It
includes articles about becoming a data analyst as well as highlighting that
there aren’t enough talented and qualified people for the job market. For
example, the article, “Accidental Analysis: What are they doing with my data?”
discusses the importance of having the proper education to learn the
steps for data analysis. Another article, “Recruit Better Data Analysts”
recounts the struggle companies have finding good data analysts and the methods
they are employing such as teaming with universities. It further states that
companies are creating new positions to bring on people with these skills as
they find them.
The Cox School of Business will be addressing this need
starting in the Fall Semester when the first class pursuing a Master of Science
in Business Analytics degree begins. This program is designed to meet the dual
needs for Big Data analysis. Some students will prefer the Information
Technology side where all of this data is organized. Others will focus on the
Marketing side where the results are analyzed to guide business decisions.
Learn more at the program website (http://www.cox.smu.edu/web/masters-business-analytics-degree-program).