The logo is designed to be shown on a white background. The logo is strategically designed to emphasize the SMU wordmark because the SMU brand itself does not go away during the campaign. In fact, the campaign supports all that is best about SMU.
The SMU wordmark and The Second Century Campaign are also in blue, to anchor the traditional elements. The word Unbridled is in red to capture the spirit of the campaign.
Use of the logo requires approval from the Office of the Vice President for DEA or the Office of Public Affairs.
Logo I will be employed as the primary campaign logo, especially on all documents, pamphlets or brochures with white, crème or similarly light-colored backgrounds.
Logo II should be used on any campaign documents with red backgrounds, such as campaign "one sheets," as well as red banners or flags.
Logo III is reserved for website use only.