Editorial Styleguide

SMU Brand Guidelines

Y - Z - Appendix

Y

years
Use figures without commas: 1991, 2005, etc. When referring to decades or centuries, use an s without an apostrophe: the 1890s, the 1920s, the 1960s, etc.

Years are the lone exception to the general rule that numbers should not be used to start a sentence: 1989 was an extraordinary year. But try to avoid this construction.

Z

zero, zeros
No "e" in either case.

ZIP code
ZIP is an acronym meaning Zone Improvement Program. Don't use periods between each letter.

Always include 0 and the three-digit PO box number after the ZIP for SMU addresses.

APPENDIX

Corporate Officers

  • R. Gerald Turner, President
  • Paul W. Ludden, Provost and Vice President for Academic Affairs
  • Thomas E. Barry, Vice President for Executive Affairs
  • Paul J. Ward, Vice President for Legal Affairs and Government Relations, General Counsel and Secretary
  • Christine Regis, Vice President for Business and Finance
  • Brad E. Cheves, Vice President for Development and External Affairs
  • Lori S. White, Vice President for Student Affairs
  • Michael A. Condon, Chief Investment Officer and Treasurer
  • Mary Anne Rogers, Associate University Secretary

Colleges, Academic Deans

Dedman College of Humanities and Sciences
William M. Tsutsui

Annette Caldwell Simmons School of Education and Human Development
David J. Chard

Lyle School of Engineering
Geoffrey C. Orsak

Meadows School of the Arts
José Antonio Bowen

Cox School of Business
Albert W. Niemi

Dedman School of Law
John B. Attanasio

Perkins School of Theology
William B. Lawrence

Research and Graduate Studies
James E. Quick, Associate Vice President for Research and Dean of Graduate Studies

Postal Regulations (Mailing)
Style requires that no punctuation be used in addresses. Spell out names of streets and abbreviate state names, without the use of periods (see The AP Stylebook for a complete listing of state abbreviations). Do not use periods in "PO Box." Also, use the nine-digit ZIP code. Telephone and fax numbers with area codes and any other preceding numbers should have those numbers set off from the seven-digit number with hyphens: 214-768-9999.

Redundant Expressions
Avoid combinations of words that together make for a redundancy. Here are just a few:

  • old antique
  • from whence
  • ascend upward
  • descend downward
  • hoist up
  • assemble together
  • blend together
  • coalesce together
  • congregate together
  • connect together
  • fuse together
  • gather together
  • join together
  • merge together
  • collaborate together or jointly
  • bisect in two
  • endorse (a check) on the back
  • shuttle back and forth
  • continue to persist
  • recur again or repeatedly
  • big in size
  • few in number
  • large in size
  • short in length or height
  • small in size
  • tall in height
  • completely unanimous
  • visible to the eye
  • capitol building
  • courthouse building
  • fellow colleague
  • habitual custom
  • doctorate degree
  • passing fad
  • basic fundamental
  • free gift
  • past history
  • new innovation
  • advance planning
  • chief, leading or main protagonist
  • original prototype
  • new recruit
  • temporary reprieve
  • pointed barb
  • first beginning/first began
  • consensus of opinion
  • knots per hour