Thinking Pink: SMU Economics Department Students providing Business Forecasting and Analytics support at local Multi-National Company.
Two graduates of the Economics Department and three current M.A. students (seen in the picture with the Vice-President of their group) work at local direct selling cosmetics giant: Mary Kay Inc. Known the world over for the Pink Cadillac awarded to sales force, Mary Kay Inc. was founded in 1963 by Mary Kay Ash and today is one of the largest direct sellers of skin care and color cosmetics in the world, generating wholesale sales of $2.6 billion in 2008. Mary Kay products are sold in more than 35 markets worldwide, and the company’s global independent sales force exceeds 2 million.
The Economics department graduates and students, as part of the Forecasting and Analysis group, use econometrics and quantitative methods to provide product forecasts for supply-chain processes and to conduct analytical studies for enhanced decision making. In recent years, they have also used data mining tools and techniques to uncover patterns in historical data that are leveraged for CRM initiatives.
Standing Left to Right:
Diann Wood, Associate Forecasting Analyst, Current M.A. student
Carla Joiner, Vice-President, Forecasting, Accounting, & Analysis
Astrid Jensen, Associate Forecasting Analyst, Current M.A. student
Steven Gregory, Associate Data Mining Analyst, Current M.A. student
Indro Dasgupta, Senior Principal Economist, Ph.D. SMU 2000
Sam Phillips, Senior Forecasting Analyst, M.A., SMU 2008