DFW CEO Survey

Downtown Dallas Wide

SMU Cox CEO Sentiment Survey

This year marks the ninth annual survey of area business leaders about their economic outlook for the coming year. The survey is compiled and conducted by SMU Cox professors Miguel Quiñones, O. Paul Corley Distinguished Chair of Organizational Behavior, and Robert Rasberry, assistant professor of management and organizations.  Download the 2015 CEO Sentiment Survey Presentation

Miguel Quinones 
 Miguel Quiñones
Robert Rasberry 
 Robert Rasberry

With so many businesses in Dallas generating a total GDP of more than $400 billion, it makes you stop and wonder who’s running all those companies. What makes them tick? What’s keeping them up at night? And what are they thinking about the future?

So the SMU Cox School of Business sought to put its finger on the pulse of business leadership in the Dallas/Fort Worth metropolitan area. After all, they’re the ones whose decisions are impacting not only the lives of their employees and customers but also the local economy, job market, and even civic life.

Hundreds of CEOs and Presidents from a vast range of companies have been responding every year to the SMU Cox CEO Sentiment Survey since it was launched in 2007. Covering a range of topics from their outlook on the economy to the quality of the DFW labor force, leadership attributes most critical to success, and top competitive challenges currently facing their businesses, the survey continues to track the sentiment of the DFW business leaders. Over time, this annual survey will establish the SMU Cox CEO Sentiment Index, highlighting trends in leadership thinking and uncovering factors most critical to business success. This survey provides a unique insight into the minds of the individuals that keep Big D’s business engine firing on all cylinders.

Last year's  survey contained approximately 40 questions covering a range of topics, including outlook for the U.S. economy, quality of the DFW labor force, leadership attributes most critical to success, and top challenges currently facing business leaders. Results are available in the December edition of DCEO.

2014 Survey Results

For the CEO Survey 2014 DCEO article or to download the comprehensive results click the appropriate link below.  Additional past articles and downloads are also available.

2014 Results Published in DCEO Magazine
Additional past survey results

2014 Comprehensive Results
Download comprehensive results from additional past surveys