Non-degree Programs

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Graduate Marketing Certificate Program

The skills gained and business relationships you make during the program will last a lifetime.

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What constitutes good marketing has drastically changed in recent years. In the face of a digital revolution and a changing marketing environment, you must decide which marketing practices to adopt or continue and which to stop. What do top marketers consider essential for long-term success? The GMCP will offer practical insights and actionable learning.

The non-credit Graduate Marketing Certificate can be attained by attending class one night a week for 21 weeks in our new GMCP Online program, or GMCP programs on the Dallas or Plano campus.

The skills gained and business relationships you make during the program will last a lifetime.


“The SMU Cox GMCP is an incredible value and an excellent graduate level marketing education taught by SMU Cox professors and marketing professionals who, in just 21 weeks, deliver critical information about effective, efficient, measurable and successful marketing practices and rules, such as the fact that brand equity reigns when it comes to successful marketing and business success.   I recommend the program to marketing professionals who want to truly take their marketing expertise to a higher level and to business professionals who directly work with marketing professionals.”

-Lee McNamara, Independent Senior Account Executive, Finishing and Mailing Center, LLC

What More Students Say


One Great Program, Three Ways to Get It!

Dallas - Starts September 11, 2017

Plano - Starts January 25, 2017; you can also start in the 2nd trimester, March 15. Contact us at the phone or email below for more information.

Online - Starts January 26, 2017; you can also start in the 2nd trimester, March 16. Contact us at the phone or email below for more information.

Topics covered

Click here for a list of topics.

Fees & Tuition

Fees:
 

$200 - non-refundable registration fee. It is a mandatory payment, used for administrative costs. Once paid, you are on the class roster.
Tuition: $3900 paid in full before program starts or
$1400 per trimester paid in 3 installments before each trimester starts
 Early registration discount: To qualify for discounted tuition listed below, complete the online application and once accepted, pay the registration fee two months in advance of the program's starting date.
Discount
Tuition
:
$3700 paid in full before the program starts or
$1330 per trimester paid in 3 installments before each trimester starts

For full payment information, please review the Tuition and Fees page.

An outside financing option is www.salliemae.com/00361398
(You must use this link to get to Sallie Mae's GMCP application.)

Apply Now
Request More Information

Email us at marketingcertificate@smu.edu or call Ginny Shearin at 214-768-2722.