Wayne Taylor
Assistant Professor
PhD, University of California, Los Angeles
Marketing
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Office
Fincher 314
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Email
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Phone
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Links
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Bio
Wayne Taylor is an assistant professor of marketing at the Cox School of Business. His research focuses on modeling behavior using large customer databases.
Wayne earned his PhD from the Anderson School of Management at the University of California, Los Angeles. He holds a Bachelor of Science degree in Hotel Administration from Cornell University. Before entering academia, he was a senior manager of marketing analytics for Las Vegas Sands. He has also worked in revenue management for the Taj Mahal Casino Resort and for Marriott International. -
Teaching
MNGT 6003 Business Presentation Techniques
MKTG 6279 Multivariate Analysis for Marketing -
Research
Bayesian Methods
Loyalty Programs
Database Marketing