Faculty Directory

Student with Book and Laptop
Wayne Taylor

Wayne Taylor

Marketing


PhD, Anderson School of Management, UCLA
BS, Hotel Administration, Cornell University

Fincher 314

214-768-3495
Email

Bio

Wayne Taylor is an assistant professor of marketing at the Cox School of Business. His research focuses on modeling behavior using large customer databases. He teaches the Managerial Statistics course for the MS in Management program.

Wayne earned his PhD from the Anderson School of Management at the University of California, Los Angeles. He holds a Bachelor of Science degree in Hotel Administration from Cornell University. Before entering academia, he was a senior manager of marketing analytics for Las Vegas Sands. He has also worked in revenue management for the Taj Mahal Casino Resort and for Marriott International.


Research

Customer loyalty programs
Bayesian methods for marketing
Customer analytics


Teaching

MAST 6201 Managerial Statistics (MSM)