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Microsoft Office Certifications

SMU is offering the chance to obtain Microsoft Office certifications for FREE. Becoming more proficient in using this software will set you apart from the majority of people who only use these popular programs on a superficial level. You can move up through three levels of proficiency, Specialist, Expert and Master, which you can include on your electronic resume with online badges.

This opportunity is a pilot project of the SMU Office of Information Technology. Therefore, it is on a first-come-first-served basis for “current students and benefit-eligible staff and faculty meeting the parameters of the pilot.” Learn more on the Microsoft Office Specialist Certification [Pilot] website.

Presentation practice makes perfect!

The Business Library offers several ways for you to ensure that you are ready to present in a professional manner.

  • The Group Presentation Room (150 K) is equipped just like the Cox classrooms. You can use the same podium controls and see your slides on a large screen. Reserve your timeslot online up to seven days in advance. The GPR is extremely popular at the end of the semester, so please be respectful of the time limits to allow as many as possible to benefit from using this room.

  • The Multimedia Studio (150 M) is the next best thing to the GPR. While it doesn’t have the podium controls, you can check out a mini-projector (see below) and view your slides on a large screen. It also has the benefits of being a soundproof room and containing a computer capable of doing multimedia editing. The MMS can be reserved online up to seven days in advance.

  • If those rooms are booked, use your SMU ID to check out one of five mini-projectors from the Service Desk and turn any study room (or wall) into a presentation space. Simply connect the projector to your laptop. The box includes an extension cord and 1-hour rechargeable battery. The projector is due back before the Business Library closes.

If you need assistance with using any of these Business Library offerings, contact a staff member.

Finding Industry Profiles

Industry profiles can provide overviews, trends, and top competitors. Some of these reports take the perspective of the investor while others are more consumer- or B to B-focused.

The following sources, and many others, are available in the Find Industry Profiles and Reports tab in the Industries and Markets Research Guide.

First Research reports are available via Mergent Intellect. You can search for the web version of the reports by selecting the large First Research icon and clicking the orange Submit button. Or… Once you are in a company record, click the Industry Details tab to see all applicable industries and click the paper icon to read a .pdf report.

NetAdvantage contains Industry Surveys compiled using S&P Global data. These focus on broad industries that correspond to GICS categories. They are updated about every six months. You can see the reports by hovering over the Markets tab and selecting Industry Surveys or a particular market sector. Or… From within a company record, select the Primary Industry Classification and then click on Industry Surveys from the left-side menu.

MarketLine profiles are available via Business Source Complete. These reports, generally updated yearly, cover industries for a number of countries and regions. You can search by NAICS code using the dropdown list next to the search box or search for word(s) that represent the industry. Using the Source Types menu on the left, refine your search to Industry Profiles. You can also refine by Geography. Add a search for “marketline” in a search box at the top to see only these reports.

Not finding profiles for the industry you need? Ask a Business Librarian.