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Centers and Institutes

Downtown Dallas Wide

JC Penney Center for Retail Excellence

The JCPenney Center for Retail Excellence is the leading source of academic expertise on consumer shopping behavior and the effects of retailer activities on shopping behavior. The focus of the Center is to raise the level of awareness to SMU Cox of the many careers available in the retail industry and to offer opportunities for business school students to enrich their education and enhance their preparation for careers in retail.