The Art & Science of Engagement
The Brierley Institute for Customer Engagement at SMU Cox is the first academic institute of its kind. A community of students, academics and corporate leaders, the institute examines and explores why customers engage with brands, and how that engagement drives loyalty and value. The institute introduces proven strategies for establishing and sustaining profitable customer relationships, engineering behavior change, and understanding the role consumer psychology plays. It addresses a critical and growing business need: capturing customer attention in what Hal has described as “a time-starved, social media-obsessed environment.”
Launched in 2016 with a gift from customer engagement pioneer Hal Brierley, we offer an MBA specialization, corporate projects, and annual events that host faculty from top business schools that advance knowledge and improve business practice globally.