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Digital Analytics and Insights
Next class begins January 22, 2018
Weekday evenings 6-9 p.m. and three Saturday workshops
This program is offered in a face-to-face, classroom setting in a modular format.
You many choose to purchase the full certificate at a discounted price (save over $700) or purchase the individual courses a la carte.
Priority Rate (two weeks before start date): $2,745
Standard Rate: $2,995
As data-driven marketing becomes the standard in business, digital analytics will be essential to inform both marketing decision-making and overall business strategy.
The SMU CAPE Digital Analytics and Insights Certificate program was designed to incorporate the latest tools and trends, along with time-tested approaches taught by industry veterans.
Download Four Reasons All Digital Careers Need to Understand Digital Analytics.
Average annual salary for marketing managers in Texas. Learn more.
Projected increase in employment by 2024 for market research analysts. Learn more.
Top job titles include marketing specialist, data analyst. Learn more.
“SMU’s reputation was a deciding
factor in choosing the CAPE program.
With my Baylor undergraduate degree,
and my master’s degree from the
University of Oklahoma, choosing SMU
rounds out my résumé nicely.”
— Paige Yaney
Talk to a Program Advisor by contacting Karoline Staton, Senior Recruitment Specialist, at 214-768-1086.