Certificate Programs

Social Media and Digital Communication Certificate Program

“Using” social media is vastly different from knowing ”how to use” social media to work for your organization. “Using” is like watching a football game, but learning “how to use” is on the field, actually playing the game. 

Digital Communication and Social Media Boot Camp June 4-6

Here’s the dilemma — you need to get a deeper grasp of digital communication and social media, the strategic and tactical uses. That one-hour presentation you get at luncheons and breakfasts just isn’t deep enough, but giving up a large portion of one workday each week for two months is just not going to work. 

The Digital/Social Bootcamp will compress 21 hours of classroom training into three days. 

FREE Whitepaper!

Download a free whitepaper on the Ten Commandments of Social Media.



Certificate Fast Facts

DURATION 3 days, 9a-5p
FORMAT Classroom, Plano Campus
TUITION $2,395
DATES June 4-6, 2014

Developed in conjunction with the Meadows School of the Arts, Division of Communication Studies, Public Relations Program, this three-day course enables you to earn your certificate and covers these sessions:

  • Introduction to Social Media and the Digital Environment
  • Web development, Email Marketing, the Law and Best Practices
  • Social Media at Work: Relevant Stats, SEO and Effective Writing
  • Assessing and Changing the Organization
  • Social Media Personalities and the Best Uses for Each Channel
  • Content Marketing and Social Media Engagement
  • Social Media Assessment and Digital Planning

Course Instructor

Steve Lee, APR
Adjunct Lecturer in Communication Studies, Southern Methodist University's Meadows School of the Arts
Chairman and Chief Pathfinder, QuickSilver Interactive Group

Steve Lee is not exactly your normal social media expert. For one thing, he has a lot more gray hair than you would expect. But don’t think that just makes him the old guy – decades of business experience combined with techno understanding make for a vibrant combination. That’s how he helps senior executives wade through the latest interactive and marketing trends to create clearer visions of their business and communications needs.

Course Information

Summer 2014 session take place June 4-6 from 9:00 A.M.–3:00 P.M. on the Plano Campus