"Using" social media is vastly different from knowing "how to use" social media to work for your organization. "Using" is like watching a football game, but learning "how to use" is on the field, actually playing the game.
Certificate Program in Social Media and Digital Communication
Learn to use social media strategically in this three part certificate program. Expert instructors provide an experience-based view of the latest services and channels, and how to use them - strategically. Presented in a cohort format, the three modules will give you the tools you need to create a results-driven digital plan with results you can measure.
Certificate fast facts
||Friday mornings at SMU-in-Plano Campus
|NEXT COHORT BEGINS
||Friday, September 12, 2014
Download a free whitepaper, the Ten Commandments of Social Media.
What Are the Benefits?
Learn to navigate the ever-changing digital landscape with proven strategies and practical tips from expert instructors. Fast-paced and information-packed, this program will give you tools to use immediately, plus the foundation to build a strategy for the future. You will gain an understanding of the latest social media channels and the most strategic uses for each. You will also learn how to set performance goals and to make the most of analytics tools to demonstrate return on investment from your efforts.
Who Should Attend?
- Communicators at all levels and from various industries, for-profit and nonprofit
- Marketers, public relations practitioners, communications specialists - anyone in an external communications role
- Young professionals learning how to master social media techniques on the job and seasoned pros adapting to our new digital world
- Officers, senior managers, and staff members interested in getting up to speed on the latest digital communication techniques
Complete These Three Courses to Earn Your Certificate
- Introduction to Social Media and the Digital Environment
- Social Media Analytics
- Digital Engagement and Advanced Social Media Management
Program Director: Steve Lee, APR
Developed in conjunction with the Meadows School of the Arts, this certificate is led by Meadows lecturer and social media expert, Steve Lee, APR, and other hand-picked instructors. Steve is Adjunct Lecturer in Communication Studies, Southern Methodist University's Meadows School of the Arts and Chairman and Chief Pathfinder, QuickSilver Interactive Group. Steve Lee is not exactly your normal social media expert. For one thing, he has a lot more gray hair than you would expect. But don’t think that just makes him the old guy – decades of business experience combined with techno understanding make for a vibrant combination. That’s how he helps senior executives wade through the latest interactive and marketing trends to create clearer visions of their business and communications needs.