Digital Marketing

Digital Marketing

SMU Digital Marketing Certificate Program | Dallas, TX

Digital Marketing is one of the fastest-growing, fastest-changing, and highly-paid professions in the country. That’s why we developed this new professional certificate program by interviewing and surveying DFW companies to determine the skills they are looking for in their employees.

This fast-paced and flexible program is designed to teach you the most current topics and practical skills you need to be a successful digital marketer now and in the future.

Choose from two areas of concentration: Marketing Strategy and Analysis or Digital Branding and Communications.

SMU CAPE’s Digital Marketing Certificate ranks #12 in the country for student ROI!

Value Colleges' "Top 30 Best Value Digital Marketing Certificates Programs" ranking guides prospective students to the digital marketing certificate programs most likely to lead to job market visibility, career advancement, and financial rewards. Learn more.

Program Fast Facts

DURATION As little as one semester
FORMAT One evening per week, 6-9 p.m.
TUITION(package price) $3,495: Priority rate (two weeks before start date)
$3,745: Standard rate
Student loan options available.
NEXT START DATE 10/16/17: Digital Marketing Strategy and Analysis concentration
10/16/17: Digital Branding and Communications concentration

Or start building your certificate with one of these electives now!

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Download How to Keep Your Online Marketing Tactics Up-to-Date.


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Key Benefits

  • Learn to develop a digital marketing strategy and how to execute it, integrating all of your digital marketing channels.
  • Demonstrate ROI with meaningful metrics and performance indicators – and learn to choose the right tools for analytics.
  • Understand content development and project management.
  • Leave prepared to keep up with what’s new and what’s next in the digital marketing field.

Who Should Attend

  • Marketing, Advertising, Communications and PR professionals who need to get up to speed fast on digital marketing 
  • New marketing graduates who recognize the need to expand their knowledge and skills to be more desirable to potential employers
  • Marketers already working in digital marketing seeking a professional qualification to add to their resumes
  • Small business owners who want to quickly gain an understanding of digital marketing

Program Format

This program is offered in a face-to-face, classroom setting in a modular format. This means that you can choose to purchase the full certificate at one time at a discounted price or purchase the individual courses a la carte. Either way, take the courses in any order that fits your schedule. Please note: this field is moving and changing so quickly that we highly recommend completing your certificate in one semester.

Get Answers to Your Questions

Contact a program advisor at 214.621.4834 or


Please contact Karoline Staton, Senior Recruitment Specialist, at or 214-768-1086.