Digital Analytics

Digital Analytics at SMU

SMU Digital Analytics and Insights Certificate Program | Dallas, TX

Digital analytics sits at the intersection of marketing, data analytics, and web development and design. As data-driven marketing becomes the norm in business, this skill set will be essential to inform both marketing decision-making and overall business strategy.

We created the Digital Analytics and Insights Certificate program to incorporate the latest tools and trends along with time-tested approaches taught by industry veterans. This fast-paced program will equip you with the knowledge you need to bring together vast amounts of data to provide actionable insights and communicate them effectively to leadership.

Program Fast Facts

DURATION As little as one semester
FORMAT Weekday evenings 6-9 p.m. and three Saturday workshops
TUITION(package price) Priority Rate (two weeks before start date): $2,745
Standard Rate: $2,995
NEXT START DATE Jan. 22, 2018
Thursday evenings and alternate Monday evenings on the Dallas campus; Saturday workshops on the Plano campus

FREE Download!

Download 4 Reasons All Digital Careers Need to Understand Digital Analytics.


Learn More

Key Benefits

  • Learn the entire process, from data collection to analysis, including how to use key tools like Google Analytics.
  • Understand how best to communicate your insights to decision-makers and put them into action to advance business goals.
  • Practice your skills in an interactive and hands-on environment.
  • Network with and learn from instructors who are respected digital analytics professionals who share their practical knowledge.
  • Add to your professional qualifications

By the end of the program, you will also be prepared to take the tests of two other industry recognized certifications: the GAIQ and the DAA CWA. It is not required to take these tests to pass the SMU Digital Analytics and Insights Certificate; however, we strongly encourage students to take and pass these exams to add to an even more robust resume. 

Who Should Attend

  • Marketing, communications, UX, web design, business analytics, content development, or SEO professionals
  • Data scientists and data analysts, market researchers, customer experience professionals
  • New marketing and business graduates who recognize the need to expand their knowledge and skills to appeal to potential employers
  • Anyone who needs to understand how your customers and potential customers interact with your company through the web, mobile, social media, and more.

Program Format

This program is offered in a face-to-face, classroom setting in a modular format. This means that you can choose to purchase the full certificate at one time at a discounted price or purchase the individual courses a la carte. Please note: this field is moving and changing so quickly that we highly recommend completing your certificate in one semester.

Get Answers to Your Questions

Contact a program advisor at 214.621.4834 or


Please contact Karoline Staton, Senior Recruitment Specialist, at or 214-768-1086.