Alexandra Dillard Lucie has become an innovative leader in retail management and merchandising during the first decade of her career. She graduated from SMU summa cum laude in 2005 with a B.B.A. degree in finance from Cox School of Business and a minor in advertising in Meadows School of the Arts. She received the Distinguished Finance Major Award from Cox.
After graduating, Lucie joined the fashion industry, working for international companies and participating in an independent fashion study in China and Hong Kong. In 2008 she became the corporate merchandise manager for Dillard’s. Building on a family business started by her grandfather, she has brought fresh new ideas to the department store chain and distinguished herself as an outstanding manager. She has rebranded Dillard’s for the modern shopper with changes that include new designers and lines in apparel for women, juniors and children. Now, more than 25 percent of the chain’s products are exclusive to Dillard’s, thanks to her work with designers to create new and unique products. Since she became Dillard’s corporate merchandise manager the company’s annual sales in her areas, have risen from $10 million to nearly $200 million.
Lucie has retained close connections with SMU. She and her husband, Craig ’04, have assumed regional alumni leadership roles, serving on the board of the Atlanta Alumni Chapter and the Second Century Campaign Steering Committee for Atlanta. They have hosted several alumni events in Atlanta. Alexandra Lucie returns to the campus periodically as a consultant and guest lecturer for the fashion media program in Meadows School of the Arts.